Our Values

  • Service Excellence: Implement evidence-based quality initiatives to achieve benchmarks and improve outcomes.

  • Advocacy: Form a client-centered partnership with women and their families to facilitate healthy pregnancies and help remove barriers to healthy birth outcomes by support, education and encouragement.

  • Empowerment: Create an environment that promotes performance improvement through mutual respect and encourages both board and staff development.

  • Collaboration: Develop community partnerships with healthcare providers and government agencies to strengthen our community.

  • Integrity: Conduct business in an honest, transparent and ethical manner.

  • Sustainability: Continual pursuit of honorable initiatives through effective stewardship of available resources.

Our Vision
To foster an environment where:

  • All pregnant women are able to receive prenatal care beginning in the first trimester.

  • Healthcare and social services for mothers and babies are connected to each other in an efficient safety net.

  • Every infant is fully screened and vaccinated.

  • The teen pregnancy rate is well below Alabama's overall rate.

  • The community is proud to stand up for at-risk mothers, children and families.